Late last year, Marcus of SMH, Inc was asked to join the Garnet Hill team in New Hampshire to be lead Art Director over 2 teams. Marcus has Art Directed for them before but this was the first time as lead. An incredible amount of work goes into the planning of these catalogs and what you see here is just a taste, having shot enough shots to cover 3 or 4 drops over the Spring and Summer seasons. It was a very exciting project .
Marcus spent almost an entire creative week In New York at the studio before heading up to New Hampshire, planning the approach the 2 teams would take to over 50 different looks giving each Garnet Hill design it’s own distinct look based on the look or feel of each design. Working closely with the talented merchants and designers of the product, Marcus had a series of meetings where he presented his ideas and worked through the merchandising of the product in each shot. Every little detail is planned out, right down to what style of bed, lamp and rugs will be used in combination for each shot.
Working with the talented set builder Casey Maroon from Maroon Design Works we created a number of amazing configurations of sets that would work over the two teams.
It literally takes an army to create these catalogs and while Marcus was working directly with a more nuclear team on the week of the shoot, Marcus was also overseeing the other team lead by Art Director Katrine Hansen who did an wonderful job and was such a pleasure to work with.
The shots above are the shots Marcus directed, some of these are preview images only featured online at www.garnethill.com currently in their favorite spaces section but we will feature them again in their full crops later down the track as they are emerge in the actual catalog.
Look out for these soon.