Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc

Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc

Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc

Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc

1. Bantam 73" Sofa in Poppy Boucle, from Design Within Reach, 2. “First Day at School” by McKkev, Acrylic on canvas, from Art for Film 3. Phalaenopsis (Moth Orchids), 4. “Graffiti # 13” by Petrob, print, from Art for Film, 5. Dom Pérignon Champagne, 6. Gentlewoman Magazine, Issue 9,  featuring Vivienne Westwood on the cover, Photographed by Alasdair McLellan, 7. Kate Moss Book, published by Rizzolli, Written by Kate Moss, Edited by Fabien Baron, Jess Hallett and Jefferson Hack, 8. Noguchi® Rudder Table, Designed by Isamu Noguchi for Herman Miller®, from Design Within Reach, Bertoia Two-Tone Diamond Lounge Chair, Designed by Harry Bertoia for Knoll®, from Design Within Reach. Silo furniture images courtesy of Design Within Reach.

1. Bantam 73" Sofa in Poppy Boucle, from Design Within Reach, 2. “First Day at School” by McKkev, Acrylic on canvas, from Art for Film 3. Phalaenopsis (Moth Orchids), 4. “Graffiti # 13” by Petrob, print, from Art for Film, 5. Dom Pérignon Champagne, 6. Gentlewoman Magazine, Issue 9,  featuring Vivienne Westwood on the cover, Photographed by Alasdair McLellan, 7. Kate Moss Book, published by Rizzolli, Written by Kate Moss, Edited by Fabien Baron, Jess Hallett and Jefferson Hack, 8. Noguchi® Rudder Table, Designed by Isamu Noguchi for Herman Miller®, from Design Within Reach, Bertoia Two-Tone Diamond Lounge Chair, Designed by Harry Bertoia for Knoll®, from Design Within Reach. Silo furniture images courtesy of Design Within Reach.

For the latest August catalog for DWR, It was great to see some shots being revisited in their full format as a complete story. Marcus styled these Bantam sofa images for Design Within Reach last year but this is the first time this year that they have been seen all together. What many of you may know already that at SMH, Inc we love to work with a narrative or a back story that adds a layer of personality to a shot. Here after some discussion, we thought it was an opportunity to showcase a fashion forward career minded woman who was daring, sexy and charismatic.

 

We shot this story in The Hampton’s and spent much time collecting just the right props to help get across the vision we had for the person that may own this room. We like to work this way as it helps us give authenticity to a space and allows the viewer to subconsciously pick up on a theme or mood based on the character being projected. It’s not unlike creating a set for a film or stage, every little detail is so important right down to what coffee table books that person may own or what favorite flowers she may have in her vase.

 

We hope you can appreciate and register with the character reflected here, It something we aim to do in nearly all our work. These images were shot with the amazing Jim Bastardo that understands this approach more than anyone.  

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