Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc

Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc

 Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc

Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc

 Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc, Right: Photography pieces featured by Brian Reyes 

Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc, Right: Photography pieces featured by Brian Reyes 

 Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc, Photography piece featured: Lauren Van Aswegen

Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc, Photography piece featured: Lauren Van Aswegen

 Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc

Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc

 Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc

Photography: Jim Bastardo, Styling: Marcus Hay for SMH, Inc

For the September Catalog which is usually Design Within Reaches biggest one for the year, SMH, Inc was asked to be part of the team once again helping produce amazing images with Photographer Jim Bastardo. Taking a very clean approach for this book, everything in the catalog that is featured is new product for Design Within Reach hence it is called 360 degrees of NEW!

The new Noomi swivel chair designed by Danish designer Susanne Gronlund is the star attraction on the cover and comes in a variety of wonderful fabrics and colors. 

A big part of our job is sourcing just the right artwork and photography for the shoot, We would love to thank talented Photographer's Lauren Van Aswegen and Bryan Reyes and Artist Sven Swenson.

Thanks again to all the folks at DWR for such a great shoot! 

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