For a recent promotion, Design Within Reach worked with Marcus and his team on creating these fun "moving-in" images that ended up being used in a brochure sent out to DWR customers with helpful info on all their services available when you have moved into a new home like Complimentary Design Consultation, In home visit's to discuss the space and 3D renderings of your room.
We planned the shot by using the Arena sofa on the cover as it had just appeared in a new space, surrounded by boxes and other move in items like take out coffees and lunch, just like it is when you move into a new home which can often mean eating on the run and dealing with the often overwhelming task of unpacking, something us prop stylists and photo teams are actually used to dealing with every week, we thrive in chaos and we did feel familiar and "at home" styling this shoot but for most others it's great to know there is help available. Fergus, the Creative Director, Michael Sainato's very cute Corgi made a guest appearance and finished the shot off very nicely for us. We then "unpacked" everything and created the room as it would be finished in the same space which can be seen in the other shots.
It was a really fun shoot to work on and great to work with the team again including Photographer, Jim Bastardo.